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Born in New Jersey, USA, Mr. Hermes is a great friend of Argentina. Married with Maria Cristina Cincunegui, from Argentina, he
lives with his wife and two kids, Tyler and Sophie, in Norwalk, CT, USA.
EXPERIENCE:
The Outdoor Channel – New York, NY 3/05-present Account
Executive, National Ad Sales
• Hired as first New York account executive responsible for new advertising revenues from the following New York advertising agencies and cities: Mindshare, Zenith Media, Carat, MPG, Media First, Deutsch, Media Edge, Icon International, PHD, Boston, MA and Philadelphia, PA
• Responsible for developing new advertising partners for The Outdoor Channel within the New York metropolitan area.
• Actively pursue and create ideas for potential Outdoor Channel advertising clients
• Report all sales calls and progress to upper management on a weekly basis
• Maintain good working relationships with all new and potential
advertising clients
American Movie Classics And Women’s Entertainment – New York, NY
1/01 – 3/05 Account Executive, National Ad Sales
• Responsible for incumbent and new advertising revenues from the following New York advertising agencies: Mindshare, Zenith Media, MediaVest, Media First, BBDO, Media Insight, MPG, and ICON International.
• Responsible for over 11.3 million dollars in new advertising revenues since inception as an account executive from: American Express, Toyota/Lexus, Verizon Wireless, Northwest Airlines, IBM, General Mills, Novartis, MCI, Gillette, Schering-Plough, 20th Century Fox, Miramax Films, Outback Steakhouse, Nextel Communications.
• Actively pursue and create sales pitches for potential AMC and WE advertising clients
• Report business plans and new advertising targets to senior management on a weekly basis
• Maintain good working relationships with all advertising
clients
American Movie Classics – New York, NY 10/99-1/01 Manager,
National Sales Planning & Administration
• Responsible for all American Movie Classics inventory and account management
• Created detailed new business proposals directly for account executives on all accounts
• Actively tracked and monitored all on-air accounts stewarding liability, make-goods and negotiating ADU packages
• Responsible for and managed all of American Movie Classics support staff of planners and sales assistants
• Reported inventory pressures, liability and any aspects of
on-air accounts to senior management on a daily basis
Turner Broadcasting Sales – New York, NY 2/99-10/99 Sales
Planner, National Ad Sales
• Create media plans/proposals for new and incumbent Turner advertising clients
• Monitor audience delivery and prepare pre and post-analysis reports for management
• Negotiate liability packages for any advertiser needing ADU weight
• Provide service for TBS/TNT advertisers, list entailed:
General Motors, Paramount Pictures, Universal, New Line Cinema,
Phillip Morris, Office Max, The Gap, New York Life, Dell
Computer, U.P.S., Equitable, Bristol Myers.
Turner Broadcasting Sales – New York, NY 6/98-2/99 Sales
Assistant, National Ad Sales
• Maintain and coordinate $30 million of advertising accounts for TBS/TNT
• Provide sales manager with weekly billing reports to analyze budget goals
• Managed all national ER syndication inventory for senior
management, working closely with all Turners’ national offices
allocating inventory for weekly program integration
CNBC Advertising Sales – New York, NY 7/97-1/98 Sales Assistant,
National Ad Sales
• Daily maintenance of all advertising accounts under Account Executive
• Assist account executive in building presentations for sales calls
• Steward all account executives accounts and issue ADU when needed
EDUCATION:
Xavier University, Cincinnati, OH: BS, Liberal Arts – English and Advertising Concentration
Bilingual, English and Spanish
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