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Jason Lawrence Hermes

 

Born in New Jersey, USA, Mr. Hermes is a great friend of Argentina. Married with Maria Cristina Cincunegui, from Argentina, he lives with his wife and two kids, Tyler and Sophie, in Norwalk, CT, USA.

 

EXPERIENCE:

The Outdoor Channel – New York, NY 3/05-present Account Executive, National Ad Sales

Hired as first New York account executive responsible for new advertising revenues from the following New York advertising agencies and cities: Mindshare, Zenith Media, Carat, MPG, Media First, Deutsch, Media Edge, Icon International, PHD, Boston, MA and Philadelphia, PA

• Responsible for developing new advertising partners for The Outdoor Channel within the New York metropolitan area.

• Actively pursue and create ideas for potential Outdoor Channel advertising clients

• Report all sales calls and progress to upper management on a weekly basis

• Maintain good working relationships with all new and potential advertising clients

American Movie Classics And Women’s Entertainment – New York, NY 1/01 – 3/05 Account Executive, National Ad Sales

• Responsible for incumbent and new advertising revenues from the following New York advertising agencies: Mindshare, Zenith Media, MediaVest, Media First, BBDO, Media Insight, MPG, and ICON International.

• Responsible for over 11.3 million dollars in new advertising revenues since inception as an account executive from: American Express, Toyota/Lexus, Verizon Wireless, Northwest Airlines, IBM, General Mills, Novartis, MCI, Gillette, Schering-Plough, 20th Century Fox, Miramax Films, Outback Steakhouse, Nextel Communications.

• Actively pursue and create sales pitches for potential AMC and WE advertising clients

• Report business plans and new advertising targets to senior management on a weekly basis

• Maintain good working relationships with all advertising clients

American Movie Classics – New York, NY 10/99-1/01 Manager, National Sales Planning & Administration

• Responsible for all American Movie Classics inventory and account management

• Created detailed new business proposals directly for account executives on all accounts

• Actively tracked and monitored all on-air accounts stewarding liability, make-goods and negotiating ADU packages

• Responsible for and managed all of American Movie Classics support staff of planners and sales assistants

• Reported inventory pressures, liability and any aspects of on-air accounts to senior management on a daily basis

Turner Broadcasting Sales – New York, NY 2/99-10/99 Sales Planner, National Ad Sales

• Create media plans/proposals for new and incumbent Turner advertising clients

• Monitor audience delivery and prepare pre and post-analysis reports for management

• Negotiate liability packages for any advertiser needing ADU weight

• Provide service for TBS/TNT advertisers, list entailed: General Motors, Paramount Pictures, Universal, New Line Cinema, Phillip Morris, Office Max, The Gap, New York Life, Dell Computer, U.P.S., Equitable, Bristol Myers.

Turner Broadcasting Sales – New York, NY 6/98-2/99 Sales Assistant, National Ad Sales

• Maintain and coordinate $30 million of advertising accounts for TBS/TNT

• Provide sales manager with weekly billing reports to analyze budget goals

• Managed all national ER syndication inventory for senior management, working closely with all Turners’ national offices allocating inventory for weekly program integration

CNBC Advertising Sales – New York, NY 7/97-1/98 Sales Assistant, National Ad Sales

• Daily maintenance of all advertising accounts under Account Executive

• Assist account executive in building presentations for sales calls

• Steward all account executives accounts and issue ADU when needed

 

EDUCATION:

Xavier University, Cincinnati, OH: BS, Liberal Arts – English and Advertising Concentration Bilingual, English and Spanish

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